Benoît
MAIRE
Aesthetics
of Differends
Benoît MAIRE: Aesthetics of Differends
Artis's book.
In the form of an archival box file.
Size: L 23 cm x H 33 cm.
Produced in a limited edition of twenty-five English-language
signed and numbered copies
The book also comprises a black and white photograph of a sculpture
entitled Object for Measuring (2010), signed and numbered, printed
on a Baryte paper (20 x 30 cm).
The eight sixteen-page sections to date (January 2011) are printed
on Cyclus paper 110gr.
Production
and publishing: Rosascape
Benoît MAIRE: Aesthetics of Differends
Aesthetics
of Differends (2008 -) is an artist's book documenting Benoît
Maire's ongoing research on the 'differend' - a concept borrowed
from philosopher Jean-François Lyotard. Produced in a
limited edition of twenty-five French-language and twenty-five
English-language signed and numbered copies printed on Cyclus
paper, each of which comes with a specially created fabric-covered
box, Benoît Maire's book is a work in progress comprising
eight sixteen-page sections to date (January 2011). It constitutes
an art object in its own right, while doubling up as both a philosophical
and an artistic investigation into the key questions of postmodernity
and the significance of the postconceptual artwork.
The dialectic between art and philosophy has always been the
cornerstone of Benoît Maire's artistic practice, but in Aesthetics of Differends it is explicitly formulated for
the first time: images of the corpus of artworks he has realized
on the subject of the differend are confronted or fleshed out
by largely unpublished philosophical reflections that expand
on Lyotard's ideas. Whereas the latter applied the term 'differend'
to conflicts in which the opposing parties use incommensurable
modes of discourse, Benoît Maire emphasizes the importance
of the concept for grasping the discrepant forms of expression
making up the postmodern artistic landscape. Likewise, Benoît
Maire's texts are classified according to different categories
- each corresponding to a specific writing style - and in some
cases feature numbered paragraphs, thereby echoing the theme and lay-out of
Lyotard's landmark 1983 book.
Each of these categories is printed in a different typeface,
so as to assist the reader in navigating Benoît Maire's
dense and consistently thought-provoking work. The first category
consists of 'Sections' comprising both texts and images.
These address the incommensurability of seeing and saying - which
constitutes the primary differend underlying Maire's system of
aesthetics. Section 1 features works exhibited at the Vitrine
de Cergy. Here, images and texts coexist alongside one another,
while Section 9, which corresponds to one of the pieces shown
in Benoît Maire's exhibition at De Vleeshal, opens with
an image of a crowd in the place of the word. The process of
substituting images for words and vice versa becomes more abstract
in the following sentences: for instance, the phrase 'in such
a way that his' is followed by a rectangle with a chipped-off
corner. For Benoît Maire, words are no more informative
than images and the value of what is said and seen resides in
the different affects these modes of expression engender.
A more formal presentation of the concept of the differend is
to be found under the category heading 'Didactic', while the
texts assembled under the heading 'Talks' include an introductory
presentation given in Amsterdam on the same concept. Repetition,
a notion that has been explored by philosophers ranging from
Nietzsche to Deleuze, enables Benoît Maire to validate
his ideas, while intensifying and enhancing their impact. Another
feature of his work is order reversal. For instance, he describes Aesthetics of Differends as a body of work in which the
answers come before the questions - a notion borrowed from Lacan. Likewise, the transcript
of a question and answer session following one of his lectures
precedes the transcript of the lecture itself. In this lecture,
given in Amsterdam in 2010, Benoît Maire defines the artwork
in terms of two conflicting approaches, the analytic and the
synthetic. The first can be defined as the in-depth exploration
of a question or object, carrying with it the attendant dangers
of redundancy and unintelligibility, whereas the second approach,
which consists of establishing connections between different
ideas or objects on the basis of common themes, runs the risk
of banality and generalization. Benoît Maire's thesis is
that these two tendencies constitute the dialectic at the heart
of the contemporary postconceptual artwork and that a successful
piece strikes a balance between them.
The questions
of order reversal and succession are further explored under the
category heading 'Figures', which consists solely of images.
The photographs of the bronze sculpture The Nose (2010)
making up Figure 1 do not portray the work in its finished state,
but during its construction, thereby referencing Benoît
Maire's system of aesthetics, a work in progress. Confirming
this impression of unreadiness, the photographs are blurred,
while their subject, the nose in the process of being built,
never occupies centre stage, but is photographed amid the clutter
of the foundry, awaiting the moment when it will take up its function as an artwork.
The phrase 'Giacometti's nose verifying the true hole in the
Real', which is classified under 'Axioms', provides a further
indication as to the sculpture's meaning. Its extraordinarily
long nose points beyond the space surrounding the head to something
that the subject can neither see nor hear - the true hole in
the Real, a reference to Lacan's Symbolic Order.
The 'Burdens', which constitute yet another category, represent
answers to which the questions have yet to be found, while the
category heading 'Methodology' features images and texts pertaining
to the video Organisation of the Narrative and Structural
Models Conjugated in the Sections. Based on affect rather
than logic, the video explores the space between seeing and saying
with reference to the structure of the 'Sections'. Finally, the
text featured under the heading 'Ingress' looks at the artist
Dash Snow, whose work exemplifies issues that Benoît Maire
addresses in his book, namely the psychoanalytic concept of the lack and Derrida's notion
of the cut.
The book also comprises a black and white photograph of a sculpture
entitled Object for Measuring (2010), which will be examined
in forthcoming supplements. These supplements will also include
essays on the work of Tino Sehgal and Adrian Piper and will be
sent to individuals and institutions who purchase the book until
such time as the project is brought to a close.
When completed, Aesthetics of Differends will constitute
not only a contemporary aesthetics as seen through the eyes of
an artist, but also a work of art that materializes aesthetic
concepts. Associating lucid analyses with pertinent references,
it is likewise a perfectly balanced example of a postconceptual
artwork.

Benoît
MAIRE: Aesthetics of Differends
Benoît
MAIRE: Object for Measuring